"With their extensive market knowledge and commercial acumen, Endaba have delivered consistently high results"

 

Christos Angelides,

Group Product Director, Next plc

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CASE STUDY:

LUXURY - LANE CRAWFORD

Lane Crawford required data to support the decision to restructure its marketing department, understanding the best practice of how businesses maximise online and offline marketing, as well as information on competitor organisations considered ‘Best-in-Class’.

 

THE CHALLENGE:

Lane Crawford required data to support the decision to restructure its marketing department, focusing on integrating online and offline marketing, as well as information on competitor organisations considered ‘Best-in-Class’.

 

THE SOLUTION:

We researched 20 mutually agreed companies globally, identifying 60 individuals in senior marketing roles. Key insights and future trends we presented to establish a deep understanding of effective organisational structure, key leaders, strategy and success factors in both online and offline marketing.

 

THE RESULT:

Our recommendations on marketing structure were deemed ‘Best-in-Class’ by the client. The key marketing talent that we identified created a warm talent pool, which led to several interviews for other positions.

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