"With their extensive market knowledge and commercial acumen, Endaba have delivered consistently high results"


Christos Angelides,

Group Product Director, Next plc

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Why Endaba





A global search for a culturally balanced senior team to lead a ground-breaking, highly confidential start-up project for Nokia telecommunications, resulting in 27 placements and a 25% saving on recruitment costs and turnover in excess of €80m within two years.



Endaba was approached by a leader in mobile telecommunications to work with them on a high-profile resourcing and consulting project – creating a world-first luxury mobile phone brand. Our remit was very challenging: we were asked to fill 27 senior roles without acknowledging the company or naming the project. In fact, only the President of the global organisation and the few executives who moved across to set up the brand were aware of what it was. We also needed to ensure diverse global cultures were represented in this team.



We conducted a rigorous, truly global search targeting specific individuals working within the international arena who understood luxury, lifestyle brands, and high standards of customer service and satisfaction.



  • The world’s first luxury mobile phone brand was successfully launched and had a turnover in excess of €80m within two years, exceeding its year one target by 14.5%
  • Endaba directly impacted the global and European structures through intelligent placement, integration and alignment of 27 executives and senior managers – representing 60% of Vertu’s entire global team
  • This highly effective, culturally balanced team became operational well within the time frames we were given
  • We reduced the company’s set-up and recruitment costs by 25% – a total saving of £200,000
  • The key to success here was our intrinsic understanding of the luxury goods market on an international scale coupled with our knowledge of effective team dynamics



"Endaba have always demonstrated the highest levels of integrity in every aspect of their dealings with me. I have been a client and candidate and in both cases Endaba has worked in full partnership, offering me the best solutions and authentic, honest feedback at all times. The success of the Nokia/Vertu venture was in part due to the vision and expertise of Endaba. The high degree of confidentiality and secrecy surrounding the formation of Vertu meant that Endaba’s discretion was put to the ultimate test – a test that they passed with flying colours. The performance-enhancing support and direction given to the culturally diverse team enabled fast results and the development of a right first-time culture. Endaba offers a first-class service to clients and candidates alike, and delivered in a professional and thoughtful way."




Giles Rees, Vice President

Asia Pacific/NOKIA



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T: +44 (0) 20 7389 0635


E: endabagroup@endaba.com


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