Commitment is unfashionable. So why is it important?

Endaba Group

Commitment is unfashionable. In an age of instant gratification, instant celebrity, and increasingly transient lifestyles, words such as ‘serious’, ‘long-term’ and ‘effort’ sound outdated, even off-putting, to many ears – especially at the younger end of the workforce, labelled variously as ‘Boomerang Generation’, ‘Generation Rent’ or ‘Generation Me’.

Yet commitment is one of our core values at Endaba. Why? Because over two decades we’ve observed time and time again that it is essential to the success of individuals and businesses. “Commitment is a quality shared by all great leaders,” agrees Patrick Egan, Endaba’s Managing Director. “It’s also a value we live by every day, personally and as a team: a commitment to bringing the right people together to transform lives.”

What is commitment?

Commitment is sincere dedication to a task. This often means willingly giving up things in the short-term to potentially gain something of greater value in the long-term, whether that’s simply time, or a temptingly easier alternative.

More than a promise, commitment crucially is a matter of action – the difference between promising to do something and investing the necessary effort and actions to realise it. “Dreams are realised through concrete deeds,” Patrick says. “Committed leaders are prepared to graft and make sacrifices to achieve the goal. They lead by example. After all, how can you expect people to follow you if you don’t show conviction and dedication in your own actions?”

A leader who demonstrates real commitment is a powerful motivator for any team, instilling confidence that those above them truly believe in the business vision, purpose and plans.

Commitment today

Workers have become increasingly cynical and no longer believe management has their best interests at heart. The frivolity of the market has caused many employees to turn inward in an ever stronger resolve to look out for number one. It’s never been more important to reverse this “every-man-for-himself” mentality and unite the team to one goal. How?

Give yourself the best opportunity to succeed: make a promise, take action, and persevere, not only for yourself but as a united force