Cheryl is the Finance Director for the Endaba Group, providing in house finance. With over 25 years of experience as a finance professional within fast paced growth environments, Cheryl is passionate and results driven utilising a wealth of financial, strategic, and commercial insight to drive growth. Cheryl thrives on diving into the detail across the business to highlight commercial and financial insights to improve quality and execution of strategic decisions.

From coaching and developing talented personnel to implementing financial solutions designed to optimise efficiency and effectiveness, Cheryl embeds herself and works closely with everyone across the business to resolve objectives that enhance revenue and customer satisfaction.

Cheryl is an integral member of the team and working together with the Board to deliver exceptional results whilst advancing the long-term goals and core mission. She feels the Endaba team live the company values which is what attracted her to become part of the Endaba family.